Privacy policy

Effective Date: 07/01/2025
Last Updated: 07/01/2025

This Privacy Policy describes how Meta Fashion ("Site", "we", "us", or "our"), or VKYD, a brand owned by Meta Fashion, collects, uses, and discloses your personal information when you visit, use our Services, or make a purchase from india.vkydlabs.com ("Site"), or otherwise interact with us.

By accessing the Site and using our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use our Services. Our store is powered by Shopify Inc., which provides us with the e-commerce platform.

1. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. The revised version will be posted on this page, with the "Last Updated" date changed accordingly.

2. HOW WE COLLECT AND USE YOUR INFORMATION

Information We Collect Directly

  • Contact Details: Name, billing address, shipping address, phone number, email.
  • Order Information: Purchase history, payment confirmations.
  • Account Information: Username, password, security questions (if applicable).
  • Customer Support Information: Any communications you send to us.

You may choose not to provide certain information, but this could limit your ability to use certain features.

Information We Automatically Collect (Usage Data)

  • Device details (type, browser, OS)
  • IP address
  • Pages visited, actions on the site
  • Time spent on the Site

We use cookies and similar technologies to collect this information. (See Section 5 below: Cookies.)

Information from Third Parties

  • Shopify: Platform service, hosting, transaction processing.
  • Payment Processors: Payment method details to complete your purchase.
  • Marketing Partners: Only if you opt-in for promotions.

3. HOW WE USE YOUR INFORMATION

  • Order Fulfillment: To process orders, ship products, and provide Services.
  • Customer Communication: Updates, account notifications, promotional emails.
  • Marketing and Advertising: Personalized offers and advertising (only if opted-in).
  • Security and Fraud Prevention: To detect, investigate, and prevent illegal activities.
  • Service Improvement: Analytics to improve Site functionality and customer experience.
  • Legal Compliance: To comply with legal obligations.

4. HOW WE SHARE YOUR INFORMATION

We may share your information with:

  • Vendors and service providers supporting our operations (e.g., Shopify, shipping partners).
  • Payment processors for transaction completion.
  • Marketing and analytics partners (only with opt-in consent).
  • Affiliates or during a business transfer (e.g., merger, acquisition).
  • Legal authorities if required to comply with applicable laws.

We never sell your personal information.

5. COOKIES POLICY

We use cookies and similar technologies to:

  • Enable basic site functions
  • Remember preferences
  • Analyze site traffic
  • Personalize marketing and services

You can manage cookie preferences in your browser settings. More on Shopify cookies: https://www.shopify.com/legal/cookies or https://www.india.vkydlabs.com/legal/cookies.

We honor the Global Privacy Control (GPC) signal for opt-out requests.

6. SECURITY OF YOUR INFORMATION

We implement industry-standard security measures, including SSL encryption and PCI compliance for payments. However, no method of transmission or storage can be guaranteed 100% secure.

7. RETENTION

We retain your information only as long as necessary to:

  • Maintain your account
  • Provide Services
  • Meet legal requirements
  • Resolve disputes and enforce agreements

8. THIRD-PARTY LINKS AND SERVICES

Our Site may contain links to external websites not controlled by us. We are not responsible for their privacy practices.

9. CHILDREN’S PRIVACY

Our Services are not intended for individuals under 13 years old. We do not knowingly collect personal information from children.

10. CONTACT INFORMATION

For any questions, concerns, or privacy-related requests:
📧 Email: vkydindia@gmail.com